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[Verified Answer]: (20 Marks) YAPILI is a digital health…

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QUESTION 4 (20 Marks) YAPILI is a digital health platform aimed at improving access to healthcare services for individuals in Africa. It was founded in 2020. The platform connects patients with healthcare providers, enabling them to consult with doctors, access medical advice, and manage their health records online. YAPILI’s mission is to enhance healthcare accessibility, particularly in underserved communities, by leveraging technology to provide reliable health information and facilitate remote consultations. Their innovative approach addresses various healthcare challenges in the region, making healthcare more convenient and efficient for users. Against this background, design an effective public relations strategy for YAPILI.

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